Every day, several billion people hand over personal data to platforms that monetise it without a second thought. An email address here. A location ping there. A browsing history that maps your interests with uncomfortable precision. The exchange is so routine that nobody thinks of it as an exchange.
We want to be honest: GreenSweep generates revenue from your participation too. The difference — structural, not rhetorical — is where the value goes.
On a social media platform, the value generated by your data flows to shareholders. On GreenSweep, 70% flows to environmental projects you chose, with a legally binding ratchet toward 85%. That is the entire proposition. We are not asking you to do something new. We are asking you to do something you already do — share data — a little more deliberately, in the best cause we know.
Two-tier consent, by design
The bargain works because of consent. Not the kind of consent that hides behind a forty-page privacy policy nobody reads. Real, granular, informed consent.
When you register on GreenSweep, you consent to our Terms of Service and Privacy Policy. That is Tier 1 consent — the baseline that allows the platform to function. You can use GreenSweep fully on this basis alone. You can vote. You can browse projects. You can see your impact. No additional data sharing is required.
Tier 2 consent is optional. It allows GreenSweep to share anonymised, consented data with commercial partners — the mechanism that generates the revenue that funds projects. If you opt in, your participation creates more value, which means more funding reaches the projects you vote for. If you do not, you participate exactly as before. There is no penalty, no reduced functionality, no guilt trip. The choice is yours, and it is presented clearly.
This architecture is not incidental. It is the product of months of design work informed by GDPR compliance requirements and, more importantly, by a belief that the consent economy — done properly — produces better outcomes for everyone involved.
Why genuine consent is commercially superior
When consent is genuine, the data is better. Users who actively opt in to data sharing are, by definition, engaged users. They registered deliberately. They understood what they were consenting to. They care about the outcome. This produces higher-quality data than the ambient surveillance model — data that commercial partners value more highly because it comes with documented, informed consent and clear provenance.
Higher-quality data commands higher rates. Non-incentivised, consented traffic from a mission-aligned platform earns 1.3–1.8 times the rates of standard web traffic. The economics of genuine consent are not just ethically superior — they are commercially superior. This is not idealism. It is arithmetic.
The GDPR framework, which GreenSweep follows across all markets regardless of whether local law requires it, is often characterised as a burden. For platforms built on ambient data extraction, it is. For platforms built on explicit consent, it is an enabler. The regulation draws a bright line between data shared knowingly and data captured silently. GreenSweep operates entirely on the knowing side of that line.
What we collect, and what we cut
We collect a small number of pieces of information during registration: email, first name, country, last name, an optional eco-interest indicator, Terms acceptance, and the optional Tier 2 consent. Each field was selected based on the intersection of commercial value and user willingness to share. Fields that generate high per-lead value but tank completion rates — phone number, physical address, date of birth — were cut from the registration form. The form is optimised for the point where the value of information meets the willingness to provide it.
After registration, progressive profiling asks a few additional questions over subsequent visits — never more than one per session, always optional, always contributing to a more personalised experience and higher impact per user. This is not extraction. It is a conversation that deepens over time, at the user’s pace.
The compliance infrastructure is table stakes
The privacy infrastructure behind this is not decorative. We maintain a Data Protection Officer (as required under GDPR). We operate market-specific consent configurations — double opt-in where regulators expect it, single opt-in where it is standard. We encrypt data in transit and at rest. We process data on European infrastructure. We provide deletion on request, data export on request, and consent withdrawal at any time with immediate effect.
All of this is table stakes for any platform that takes privacy seriously. What makes GreenSweep different is not the compliance infrastructure — it is the destination of the value that infrastructure protects.
Their forest
Your data, consented and protected, generates commercial value. That value funds the environmental projects your community votes for. A forest in the Sundarbans. A water filtration system in Cebu. A reef restoration programme in the Visayas. The chain from your consent to their forest is direct, transparent, and published in real time.
We are not asking you to trust us with your data because we are virtuous. We are asking you to trust the structure — the legal obligations, the consent architecture, the published transparency dashboard, the Purpose Foundation charter that prevents value extraction. Trust the architecture, not the people. The architecture does not change its mind.
For the full privacy policy, see /privacy. For how your participation creates impact, see /how-it-works. For the cryptographic verifier that signs each allocation, see /proof.
