About GreenSweep
We exist to convert everyday online engagement into directed environmental funding. Here's who we are, why we chose the Purpose Foundation model, and how we stay true to our mission.
Our Mission
Convert everyday online engagement into directed environmental funding, chosen by the people who care most.
Billions of people engage with content online every day, generating real commercial value. Yet that value rarely flows to causes they care about. GreenSweep changes that. When you engage with us—create an account, vote on projects, share with friends—the commercial value of your attention is directed to verified environmental projectsyou choose. You don't donate. You don't pay. You simply vote.
The Problem
Environmental funding is controlled by a small number of professional philanthropists, foundations, and government bodies. Ordinary people who care deeply about climate, biodiversity, and environmental justice have no mechanism to direct funding proportionally to where they think it matters most. Meanwhile, the attention economy captures billions in value from engaged users—value that never reaches environmental causes.
Our Solution
Build a transparent platform that directs commercial engagement value to verified environmental projects chosen by community votes. No donations required. No charity fatigue. Just a self-sustaining model that treats environmental impact as something earned through engagement, not guilt-driven from charity appeals.
Our Founders
Byron Eckart Fuller
Strategy, Operations, Corporate Relationships
Byron leads strategy, operations, and corporate relationships for GreenSweep. Over a decade in impact finance and social enterprise, he advised foundations, corporations, and governments on deploying capital more effectively toward environmental outcomes. His career kept returning to the same insight: the gap between people who care about environmental outcomes and the capital available to fund them isn't a shortage of money—it's a distribution problem.
Billions are deployed annually on environmental causes, yet decision-making concentrates among professional philanthropists, foundations, and government bodies. Ordinary people who care deeply have no proportional voice in where that funding goes. Simultaneously, Byron watched billions flow through advertising networks every year—value extracted from engaged users, never reaching the causes those users actually support.
GreenSweep was born from that observation. The mission became clear: build a mechanism that directs the commercial value of online engagement proportionally to environmental projects chosen by the engaged community, transparently, at scale.
Byron holds degrees in economics and policy, and is a published writer on impact capital, giving strategy, and the inefficiencies of traditional philanthropy. He is based in Malta and remains deeply sceptical of greenwashing—a scepticism GreenSweep's verification and transparency standards reflect.
Hiram Powers-Heaven
Co-Founder, Technical Architecture
Hiram is co-founder and technical architect of GreenSweep. His background spans full-stack software engineering, distributed systems design, and compliance-grade data infrastructure. Before GreenSweep, he built platforms processing billions of data points per day across multiple jurisdictions while maintaining GDPR, CCPA, and industry-specific privacy compliance.
Hiram's core commitment to GreenSweep is ensuring that technical infrastructure serves transparency, not obscures it. The platform is built from the ground up to make real-time financial data accessible to users, to enforce purpose-locking at the database level (not just in policy documents), and to ensure that no backdoor or administrative override can subvert community voting.
He believes that trust in platform governance is not achieved through promises—it is achieved through code. When a user can inspect fund allocations in real time, when voting records can be verified, when the entire financial flow is logged and auditable, then the platform becomes trustworthy not because the founders say so, but because the system itself is designed to prevent deception.
Hiram holds degrees in computer science and mathematics, with specialization in cryptography and distributed consensus. He has published research on data integrity in multi-jurisdictional platforms and remains obsessed with the question of how code can enforce mission above governance capture.
Why a Purpose Foundation?
GreenSweep is structured as a Malta Purpose Foundation under Chapter 16 of the Laws of Malta. This is not the obvious choice. We could have been a registered charity, a benefit corporation, a cooperative, or even a for-profit company with a stated mission. We chose the Purpose Foundation specifically because of what it uniquely ensures.
✓ Legally Binding Purpose
Our environmental mission is written into our founding documents in a way that cannot be changed, even by founders. A future board cannot pivot to a different mission or dilute our commitment. The law itself enforces our purpose. This is stronger than a traditional charity's mission statement—it is a legal constraint.
✓ No Profit Extraction
Founders and administrators cannot distribute profits to themselves, period. All revenue either funds environmental projects or covers legitimate operational costs. The incentive structure aligns our success directly with impact, not personal gain. We don't exit. We don't sell to a larger entity. We simply execute our mission.
✓ Regulatory Accountability
We file annual financial accounts with the Malta Business Registry and are subject to Maltese corporate law and EU regulatory standards, including GDPR. Our structure provides transparency equivalent to a traditional charity, with the operational flexibility to innovate in how we generate and direct funding.
✓ Operational Flexibility
Registering as a traditional charity would lock us into certain governance structures that don't fit our commercial partnership revenue model. The Purpose Foundation gives us the accountability of a charity with the ability to innovate, iterate, and scale in ways traditional nonprofits struggle to do.
GreenSweep vs. Traditional Charity
| Structure | GreenSweep | Traditional Charity |
|---|---|---|
| Revenue Model | Commercial partnerships | Donations, grants |
| Purpose Legal Binding | Enforced by law | Enforced by board |
| Profit Distribution | Prohibited | Prohibited |
| Operational Flexibility | High | Medium |
| Financial Accountability | Public filing + Voluntary transparency | Public filing |
Governance & Accountability
GreenSweep Foundation is governed under Maltese law and subject to EU regulatory standards. Here's how we hold ourselves accountable:
Public Registration
Our registration, founding documents, and annual financial accounts are filed with the Malta Business Registry and available for public inspection. You can verify our legal status anytime.
Real-Time Financial Data
We publish revenue, allocations, and impact metrics on our Impact Dashboard in real time. You don't have to wait for annual reports; you can see exactly where money flows every day.
External Verification
Every environmental project on our platform is independently verified by Gold Standard, Verra/VCS, or Plan Vivo. We don't curate based on opinion; we curate based on verified science and rigorous standards.
Data Protection Officer
We have appointed a Data Protection Officer as required by GDPR. You can contact our DPO directly with any privacy or data concerns.
Audit Commitment
As the foundation grows, we commit to engaging independent auditors and publishing their reports. We invite scrutiny because we believe transparency builds trust.
The 70% Commitment
To Environmental Projects
Verified projects chosen by community votes
To Operations
Platform, team, compliance, growth
This 70% allocation is our initial operating commitment, written into our founding documents. it is mandatory. For every euro GreenSweep earns, seventy cents must flow to environmental projects. The remaining thirty cents covers platform development, team salaries, legal and compliance obligations, and growth initiatives.
The Ratchet Clause
Our founding documents will commit us to a ratchet clause: as operational efficiency improves and platform costs decrease, the project share must increase. Our mid-term ambition is 85% to projects, and we are actively monitoring how quickly we can get there. This ratchet only goes one direction: toward greater impact.
How GreenSweep Compares
Percentage of revenue directed to programmes and projects
The ratchet only goes up
GreenSweep starts at 70% to projects during our initial operating period. Our mid-term ambition is 85% to projects. As our operation grows and attains scale benefits, the ratchet clause ensures we reach best-in-class.
Sources: CharityWatch, Charity Navigator, organisation annual reports (2023–2024).
Verification Standards
Every project on GreenSweep meets rigorous verification standards. We only work with projects certified by:
Gold Standard
Founded by leading environmental nonprofits, Gold Standard certifies projects that deliver genuine climate and development outcomes with verified additionality.
Verra (VCS)
Voluntary Carbon Standard (VCS) is the world's leading certification program for greenhouse gas emission reductions.
Plan Vivo
Specializes in land-based conservation projects, measuring carbon sequestration, biodiversity, and community development impact.
These standards assess environmental impact and measurability, verify that projects wouldn't happen without funding (additionality), confirm that impact will persist (permanence), and ensure no double-counting across systems. We use these not because they're easy, but because they're rigorous and because we refuse to greenwash.
Verify Our Status
You can verify GreenSweep's legal status and filed documents at:
Malta Business Registry
Public search portal for business registrations and filed accounts.
Visit MBR Public Search →Our registration number, founding documents, and annual financial accounts are all publicly available. We invite scrutiny.
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