Transparency
How we generate revenue, where it flows, and why we publish everything. You asked for clarity. Here it is.
GreenSweep's Revenue Model
GreenSweep doesn't depend on donations. We generate revenue through commercial partnerships and direct all of it (minus operations) toward environmental impact. Here's how:
Advertising Partnerships (Live Today)
Cost-Per-Action (CPA) networks pay us when users create accounts, vote, or take other actions on the platform. These are legitimate, mainstream networks used by thousands of businesses globally. Current revenue: approximately €11 per user, with 70% flowing to projects (€7.70 per user in verified environmental funding).
Matching Fund Partnerships (Coming Q2 2026)
Philanthropic organizations (Donor Advised Funds, foundations, wealthy donors) commit to matching community-directed funding. If the community votes for a project and it receives €100,000, a matching partner contributes another €100,000. This multiplies impact without requiring additional user action. Target: double per-user impact to €25+.
Corporate Social Responsibility Programs (Coming Q3 2026)
Enterprises use GreenSweep for employee engagement and CSR reporting. Companies pay us to facilitate employee voting and impact tracking, with results integrated into corporate sustainability reports. Revenue scales with enterprise adoption. Target: add €50–100+ per user at enterprise scale.
Why Three Layers?
Diversification. Advertising revenue might fluctuate. Matching funds depend on philanthropic availability. Corporate programs take time to scale. By building three independent revenue streams, we ensure stable funding for environmental projects regardless of market conditions.
The €11 → €150 Per-User Journey
Here's how we plan to scale impact per user over the next 24–36 months:
Phase 1: Foundation (Now – Q2 2026)
€11
Per-user revenue
€7.70
To projects (70%)
Advertising
Primary source
Advertising partnerships generate core revenue. Platform scales to 10,000+ users. Proven model for user acquisition and revenue generation.
Phase 2: Amplification (Q2–Q3 2026)
€25+
Per-user revenue
€17.50+
To projects (70%)
+Matching Funds
New revenue layer
Matching fund partnerships launch. Philanthropic partners commit to matching community-directed funding, effectively doubling impact.
Phase 3: Enterprise Scale (Q3 2026+)
€150+
Per-user revenue potential
€105+
To projects (70%)
+CSR Programs
Enterprise engagement
Corporate CSR programs launch. Large enterprises use GreenSweep for employee engagement and impact reporting, generating significant additional revenue.
These are projections, not guarantees.
The €11 baseline is proven and generating real funding. The €25 and €150 targets depend on successful execution of matching funds and corporate programs. We will publish actual per-user impact figures on the Impact Dashboard monthly. You'll see real progress, not marketing claims.
The 70% Commitment
Every euro GreenSweep earns is allocated as follows:
70%
Environmental Projects
Verified by Gold Standard,
Verra, Plan Vivo
30%
Operations
Platform, team,
compliance, growth
What does the 30% cover during the initial operating period?
Platform & Infrastructure
- •Server hosting and CDN costs
- •Data storage and backups
- •Security audits and testing
- •Platform development and maintenance
Team & Operations
- •Founder and team salaries
- •Customer support
- •Legal and compliance
- •Financial audit (as we grow)
Growth & Marketing
- •Community outreach
- •Influencer partnerships
- •Impact research and communication
Regulatory & Compliance
- •Malta Business Registry filings
- •GDPR compliance and DPO services
- •Legal counsel (as needed)
How GreenSweep Compares
Percentage of revenue directed to programmes and projects
The ratchet only goes up
GreenSweep starts at 70% to projects during our initial operating period — already in the "Efficient" band alongside CharityWatch Top-Rated organisations. Our mid-term ambition is 85% to projects, placing us among Doctors Without Borders and UNICEF. As our operation grows and attains scale benefits, the ratchet clause in our founding documents ensures GreenSweep reaches best-in-class.
Sources: CharityWatch, Charity Navigator, organisation annual reports (2023–2024). Percentages reflect programme/project spending as a share of total expenditure.
Example: March 2026 Funding Cycle
Allocation
Project Allocation (by vote proportion)
This allocation is automatic, transparent, and available in real time on the Impact Dashboard. You can verify every transaction. No hidden transfers. No discretionary allocations. Just simple, proportional, auditable math.
Verification & Audit
Published Data
- ✓Annual financial accounts filed with Malta Business Registry (public)
- ✓Real-time Impact Dashboard with transaction logs
- ✓Monthly allocation reports (publicly accessible)
- ✓Annual transparency report with detailed breakdowns
External Verification
- ✓Every environmental project independently verified by Gold Standard, Verra/VCS, or Plan Vivo
- ✓Quarterly impact reports from projects on our platform
- ✓Independent auditors review our processes (as we scale)
- ✓Malta Business Registry oversight (all foundational entities)
How You Can Verify
- 1Check our registration at Malta Business Registry (mbr.mt)
- 2Review published financial accounts on our website
- 3Inspect real-time allocations on the Impact Dashboard
- 4Check project certifications on Gold Standard, Verra, or Plan Vivo websites
- 5Contact our Data Protection Officer with questions
The Impact Dashboard
Every user can access the Impact Dashboard to see:
Real-Time Financials
- Total revenue generated (YTD)
- Amount directed to projects (YTD)
- Operational costs (YTD)
- Per-user impact metrics
Project Tracking
- Funding received by each project
- Quarterly impact reports
- Verified outcomes (trees, carbon, etc.)
- Your voting influence
No delay. No waiting for annual reports. Just real-time transparency. You can see exactly where your engagement value is flowing, every single day.
Join a Transparent Movement
See your engagement value convert to verified environmental impact in real time.
Create Your Free Account